Philosophy
Kite surfing clothing is dominated by brand logos from the kite and board manufacturers.
Often the brand logos dominate the design.

The term "brand" originates from the branding of livestock for ownership and identification purposes.

Most of our products won't even have our logo on them! (OK except maybe on the inside label).
We hope the product will speak for themselves.
That the brand culture is what you choose to make of it.

Fluid High
Fluid High made early kite surf boards. Dom who set up and ran the board company has since moved on. We had some of his early directional boards. When I saw that Dom was no longer using the name I gave him a call and he gave us the OK to take over the name. Thanks Dom !

Taklaman
The word Taklaman comes from a Tibetan name for one of the large deserts to the north of Tibet in what is now China. These desert areas are held in great reverence and respect. A large part of kitesurfing is being a part of the environment. Respecting and enjoying the forces of the wind and water.